The Creative Economy: How People Make Money From Ideas
Type
Book
Authors
ISBN 10
0140287949
ISBN 13
9780140287943
Category
Economy
[ Browse Items ]
Publication Year
2002
Publisher
Pages
288
Description
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.The rules include:Invent yourself. Be uniqueOwn your ideas. Understand copyright and patentsKnow when to work alone, and when in a groupLearn endlessly. Borrow, reinvent and recycleExploit fame and celebrityKnow when to break the rulesWhether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay. - from Amzon
Number of Copies
1
