New Product Development: Managing and Forecasting for Strategic Success

Type

Book

Authors

Robert J. Thomas

ISBN 10

0471572268

ISBN 13

9780471572268

Tags

Management & Leadership, Marketing, Entrepreneurship, Economics, Business Development

Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts. - from Amzon

Number of Copies